Your slow-loading website is hurting your SEO rankings. Fix it.
Gone is the time when search engines used stuffed keywords as their primary search engine ranking factor. In today’s SEO world, user-experience, usefulness, and engagement, and quality of your content and website are some of most important ranking factors.
Continuing with the same trend, today we are going to discuss a relatively newer search engine ranking factor that many website owners still completely ignore.
The loading speed of your website.
Let’s see why has it become such an important search engine ranking factor and what you can do to improve on this front.
Why Is a Website’s Loading Speed So Important?
Keywords, meta tags, backlinks … there are so many important search engine ranking factors. Yet we are here talking about the loading speed of your website.
This is because it is now an important official ranking factor. Moreover, apart from the SEO perspective, a slow-loading website can be also very damaging to your online business because of the bad user-experience.
Also, a fast-loading speed also has a positive impact on the overall conversion rate.
Let’s understand the following concept first.
All the search engines are in a constant battle to capture more market shares in the search engine industry. Currently, Google is the #1 search engine in the world with the biggest market share. But other search engines, such as Bing, are also trying hard to capture more users.
That’s why every search engine wants to show the best possible results to its users. If you search for “toys for puppies” and if Google keeps showing you “laboratory spaces for sale”, you are eventually going to stop using Google. And Google doesn’t want that.
This is why it is important for search engines to only rank websites with fast-loading speed. Otherwise, if they keep showing results from websites that load in, say, 30 seconds, people will stop using that search engine.
If your website doesn’t load fast, search engines will eventually demote its search engine ranking.
The Ideal Loading Speed
Ideally speaking, your website should load within the first 2 seconds. If it takes longer than that, you should try to rectify the situation.
There are several tips, tricks, and tools that can help you improve the loading speed of your website:
- Optimize the images you use on your website and make them web-friendly. If you use WordPress, EWWW Image Optimizer is a great free tool that reduces the size of your images without sacrificing the quality.
- Make sure you are using a good web-hosting service provider.
- If you are receiving a reasonable amount of traffic, a shared website hosting plan won’t be enough. Consider upgrading to a VPN or a dedicated server for a big boost in the website loading speed.
- Consider using a CDN if you have the budget for it. It ensures faster delivery of your media files and loads the website significantly faster.
- Use a cache plugin, such as W3 Total Cache to speed up your website.
- Reduce the number of redirects on your website
- Reduce the total number of plugins you use on your website
Do You Know What’s The Loading Speed Of Your Website?
You must know this.
And again, if it is anything more than 2-3 seconds, you should immediately do something about it.
Check your website speed with website speed loading test tool by Seositecheckup.com